30 Jan Pantone Color of the Year Reflects Well-Being
Meet Rose Quartz and Serenity
For the first time in fifteen years, Pantone, the world-renowned color expert presents two colors as Color of the Year: Rose Quartz and Serenity (13-1520 and 15-3919). Pantone explains, “As consumers seek mindfulness and well-being as an antidote to modern day stresses, welcoming colors that psychologically fulfill our yearning for reassurance and security are becoming prominent. Joined together, Rose Quartz and Serenity demonstrate an inherent balance between a warmer embracing rose tone and the cooler tranquil blue, reflecting connection and wellness as well as a soothing sense of order and peace.”
Furthermore, this shift in approach to color challenges traditional perceptions of color association. According to Pantone, this directly relates to the gender blur in fashion and “societal movements toward gender equality and fluidity, the consumer’s increased comfort using color as a form of expression, a generation that has less concern about being typecast or judged and an open exchange of digital information that has opened our eyes to different approaches to color usage.”
As we are evolving into a more mindful race, our shift in perception of the world and how we live in it is expanding to new levels of awareness. These subtle shifts, such as Pantone’s Color of the Year being actually two colors, is a testimony of that shift. Just how wonderful is that?